Leadership Question by yourself. 自問自答習慣

Here are the tough questions that you and the team you lead will need to answer:

1.       What business are you really in? What does your company actually do for your customer to improve his or her life or work?

What business are you really in? What does your company actually do for your customer to improve his or her life or work?

2.       What is the mission of your company or firm? Your mission should be stated in terms of what you want to achieve, avoid, or preserve for your customers.

3.       How do your customers talk about your company, think about your company, or describe your company to others? What words do they use?

4.       Who is your perfect customer? Describe him or her demographically, in terms of age, income, education, occupation, location, and whichever other factors are appropriate for your industry.

5.       Describe your perfect customer psychographically. How does he or she think and feel in relation to buying what you sell?

6.       What does your perfect customer consider of value? What benefits does your customer seek or expect in dealing with you?

7.       What are your company’s core competencies? What special skills or abilities does your company possess that enable you to fulfill the needs of your customer?

8.       What does your company do extremely well? In what areas do you perform in an exceptional fashion? What makes you superior to your competitors?

to be continue tomorrow... See you and I'll be back.

Thank you for your cooperation.

Best,
Keiko Mizuno