1.
How many prospects does your
sales team convert into paying customers, and what are the main factors
contributing to the conversion rates in your company?
2.
Which customers are no longer
worth the time and energy they take to satisfy?
3.
What activities offer low or no
return on your investments of time and energy?
4.
What is your brand in your
market today? What are you known for in your market?
5.
What should your brand be? What
words or description would you like to own in your customer’s mind? What kind
of a reputation would be most helpful for you to develop?
6.
How is technology affecting
your business? In what three ways is the Internet changing the way you do
business?
7.
What could you change or
improve about your products, services, or overall business to begin creating a
more favorable brand-image in your customers’ minds?
8.
Imagine that five years from
today, your company had the best name and reputation of any company in your
industry. Imagine that a writer from a major magazine or newspaper was going to
write a news story about you and your company. What would you want the story to
say?
感謝
Keiko Mizuno
水野敬子
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