1.
How much do you charge? Is this
price reasonable, competitive, and profitable in today’s market, based on
current market conditions?
2.
Where exactly do you sell your
products and services? Are there other
places that you could offer your products or services for sale?
3.
How does your product or
service look on the outside? Is there any way that you could change the way
your product or service is packaged so that it appears more attractive and
desirable to more of your ideal customers?
4.
Who is going to carry out each
part of your marketing and sales strategy? Do your people present the ideal
image of your company and your products and services? Is there anyone working
with you or for you today that, knowing what you now know, you wouldn’t hire
again?
5.
What is your company’s area of
specialization? What are your products or services uniquely suited to do, and
for whom?
6.
What is your area of
differentiation or excellence? In what ways are you superior to your
competitors?
7.
What is your specific
competitive advantage? What qualities of your products, services, or business
make you better than 90% of businesses in your industry?
8.
What type of customers benefit
the most from the superior benefits offered by your product or service? What
type of customers most appreciate what you provide in an excellent fashion and
are willing to pay for them?
9.
In what areas of advertising,
promoting, and selling should you concentrate your energy and resources to
maximize your sales and profits?
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